General Statement

Adgiftdiscounts Limited is committed to conducting all marketing and communications activities in a lawful, ethical and responsible manner.

Legal Framework

This policy operates in accordance with the UK GDPR, Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Scope

This policy applies to all employees and third parties involved in marketing or communications activities.

Marketing Communications

Marketing communications may include promotional emails, newsletters, product updates and service announcements.

Mailing Lists

Mailing lists are built from customers, trade contacts, enquiries and opted-in subscribers and are stored securely.

Lawful Basis

Marketing communications are sent on the basis of consent or legitimate interests where permitted.

Unsubscribing And Suppression

All marketing emails include an unsubscribe option. Unsubscribed contacts are added to a suppression list.

Third-Party Providers

Third-party marketing platforms are used only where appropriate safeguards are in place.

Responsibilities

Employees must comply with this policy and handle data securely.

Monitoring And Review

This policy will be reviewed annually.

Approved by: Jack Howarth Director

Review Date: January 2026