Discover expert tips, strategies, and advice to maximise the impact of your branding through effective and engaging merchandise solutions.
Complimentary Marketing Consultation with Every Order
AdGift Discounts offers a complimentary marketing consultation for merchandise with every order. Our goal is to work with you to enhance your branded items, ensuring a finished product that supports your company’s strategy and mission. If you’re feeling overwhelmed by the variety of products available, our marketing experts are here to guide you toward the most effective choices for your audience and goals.
What the Marketing Consultation Includes:
- Brand Briefing: Share your brand mission and marketing goals with our experts.
- Tailored Recommendations: Receive curated options based on proven marketing principles.
- Free Digital Mock ups: Visualise your options before committing.
- Free Sample: Assess the quality of the final product.
- Ongoing Expert Access: Speak to our marketing experts anytime for guidance.
Why Merchandise Matters for Marketing
Branded merchandise plays a critical role in promoting your business and building brand recognition. Research shows that 85% of people remember the advertiser who gave them a promotional product, making it one of the most effective tools for long-term brand recall. Additionally, businesses experience a 25% increase in customer retention when branded items are used strategically.
Merchandise provides a tangible way to connect with your audience, offering a lasting impression that digital ads often can’t achieve. From branded apparel to practical items like SD card readers or tech cleaning kits, each piece reinforces your brand every time it’s used. Offering promotional items during events, as giveaways, or in partnership with a marketing consultation can further boost your credibility and expand your audience reach.
Whether you’re launching a campaign or strengthening customer loyalty, branded merchandise remains a cost-effective and impactful marketing solution that delivers measurable results.
How It Works
Accessing our marketing consultation service is simple and free, even before making a purchase:
- Email us: maya.lauryn.clarke@adgiftdiscounts.co.uk or sales@adgiftdiscounts.biz
- Call us: Ring 01246 269923 and request to speak to our marketing experts.
- Connect directly: Our team will guide you through the process and provide immediate assistance.
Contact us today for an marketing consultation. Let’s create something extraordinary for your brand!
Questions You Haven’t Considered Asking Before Purchasing Merchandise—But Absolutely Should
Purchasing merchandise for your business might seem simple, but without asking the right questions, you could end up with items that don’t reflect your brand or fail to impress your audience. From choosing the right materials to considering colours and packaging, there are crucial factors that can make or break your merchandise’s impact.
Explore three key questions you need to ask before making a purchase to ensure your merchandise is high-quality, effective, and memorable.
1. What Material is used?
Different materials affect your items’ durability, usability, and overall impression. If you’re sending garments to be printed on, you should ensure the printing company can print effectively on that fabric.
Cotton for Screen Printing: Cotton is ideal for screen printing because it absorbs ink well and provides a smooth, vibrant finish. It works seamlessly with standard screen printing inks, ensuring bold, long-lasting designs.
Non-Cotton Materials: If you’re not using cotton (e.g., polyester or blends), you’ll need to switch to speciality inks, such as plastisol or discharge inks, that adhere to synthetic fabrics.
Using the wrong material or ink combination can result in poor-quality prints and dissatisfied customers. Always confirm the fabric to ensure it’s suitable for the type of ink and printing technique being used.
2. What Background Colours Will Work Best?
Companies often use the Pantone Matching System to communicate the exact colour they want, and it’s usually their corporate company colours. However depending on the background of your garment, the colours can show up differently. As merchandise experts, we advise that you ask your printing company what they think as you may receive your garment back and the colours look off- even when your company colour has been used.
For example:
On White Backgrounds:
A light green (e.g., Pantone 372 C) will appear vibrant and true to its intended shade because white does not alter the color. This creates a clean, crisp contrast that makes the green stand out.
On Black Backgrounds:
The same light green may look duller or muted when printed on black because the darker background absorbs more light. In some cases, additional underlay printing (a white base layer beneath the color) may be needed to ensure the green looks vibrant.
3. Are You Going to Handle the Packaging?
Packaging matters as much as the merchandise itself. Once you have received the garments, are you expecting your employees to package every individual item? This is an important consideration if packaging is required.
- Ask the supplier: Will they handle the packaging, and what options do they offer (e.g., branded boxes, eco-friendly materials)?
- Consider branded packaging: Custom boxes or bags with your logo create a memorable unboxing experience.
- Logistics: Ensure the packaging is durable enough for shipping to prevent damage.
If the supplier isn’t handling packaging, be prepared to manage it yourself or collaborate with a packaging company.
Choosing the right merchandise is about more than just picking an item with your logo on it. By asking the right questions about materials, colours, and packaging, you can ensure your merchandise not only meets your standards but also leaves a lasting impression on your audience. Thoughtful, high-quality merchandise reflects your brand’s values and sets you apart in a competitive market. Take the time to plan and invest wisely—it’s worth it!
Ready to create high-quality merchandise that truly represents your brand? Contact us today for expert advice and a free consultation. Let’s bring your ideas to life!
What Makes the Perfect Merchandise Gift? Three Easy Rules to Follow
Have you ever wondered, “What makes a perfect merchandise gift?” Whether you’re creating branded giveaways for events, corporate gifts for clients, or promotional items for campaigns, choosing the perfect merchandise gift can make all the difference.
3 simple rules to help you create memorable, impactful gifts:
1. Make Sure the Merchandise Gift is Useful
The best merchandise solves a problem or makes life easier for the recipient. When customers see your merchandise as useful, they’re more likely to pick it up—and less likely to toss it aside. Practical items like reusable water bottles, phone stands, or tote bags get used frequently, keeping your brand in front of them and boosting your recall value.
2. Choose a Merchandise Gift That Stays Visible
Merchandise should not only be functional but also visible. Items that sit at the back of a cupboard won’t have the same impact as those used daily. Think about desk accessories, keyrings, or even tech cleaning kits—anything that can remain in the customer’s line of sight. The more they see it, the more they’ll associate your brand with reliability and value.
3. Select a Merchandise Gift That’s Built to Last
A gift that breaks or wears out quickly does more harm than good. It can make your brand seem cheap or unreliable. On the other hand, durable merchandise communicates quality and care. Invest in well-made items that will last for years, such as sturdy notebooks, premium pens, or high-quality apparel. A durable gift reinforces your brand’s reliability and encourages customer loyalty.
The bottom line on choosing the perfect merchandise gifts
Perfect merchandise gifts are not just about slapping a logo on a random item. It’s about creating something useful, visible, and durable—something that recipients will genuinely appreciate and want to use again and again.
At ADGift Discounts, we specialise in custom merchandise that keeps your brand fresh, relevant, and memorable. All we need from you is a few quick questions and we can create a mockup image of what your potential merchandise could look like. Contact us today to get a free consultation.
3 Societal Shifts Shaping Merchandise Gifting
Read Time: 4 minutes The world of merchandise gifting is constantly changing, shaped by societal shifts, trends, and technological advancements. Businesses must understand how societal shifts influence consumers to ensure their merchandise gifting remains relevant, practical, and memorable. Here are three societal shifts that should shape your merchandise gifting in 2025. 1. Society’s Tech Adaptations […]
Essential Rules When Choosing Merchandise Items for Events
Many companies expect their marketing departments to achieve incredible results on a tight budget. However, with the right merchandise strategy, you can make a big impact with your handouts. To save you the hassle of trial and error, we’ve compiled a guide with all the rules to optimise your presence with merchandise at events.
Rules when Preparing Event Merchandise
Before the event begins, you need to ensure people know how to find your stall. Clear signage pointing attendees to your location is essential. Whether you’re inside a networking venue or outdoors at a food market, if people can’t find you, your merchandise is irrelevant.
Rules Once the Event is Underway- Ensure your branding is highly visible:
Remember, merchandise needs to align with the purpose of your attendance. Each company’s goals during the event will differ, so it’s crucial to choose merchandise that supports your specific objectives.
Rules when Choosing the Right Merchandise for Events- Understand why you are at the event:
R
1. Selling Items During the Event
If your goal is to sell products at the event branded packaging is an must. Imagine being at a food market and seeing someone enjoying a delicious snack—but it’s in a plain container. You wouldn’t know where to find it. Branded packaging solves this by ensuring your product remains visible and recognisable. Branded packaging also helps consumers remember where they purchased the product, making it easier for them to recommend it to others.
To draw people to your stall, interactive games or simple competitions can create a buzz.
Merchandise Recommendations:
2. Generating Leads
Lead generation is all about capturing attendee details and leaving a memorable impression. Your stall’s setup should be visually appealing and professional to encourage potential leads to stop by. Practical branded items with QR codes or web links ensure your leads can easily access your contact details after the event. Although traditional business cards are effective for some, consider pairing them with more practical and tangible items to make a lasting impression.
Merchandise Recommendations:
3. Building Relationships
When your goal is to build strong, lasting relationships, high-quality handouts are key. Giving out premium merch shows attendees that you value them and leaves a positive impression of your brand. On the other hand, cheap or poorly made handouts can damage your reputation. Business cards are also effective in this scenario, as relationship-building often involves mutual interest and follow-ups.
Merchandise Recommendations:
4. Announcing, Educating, or Launching Something
If you’re launching a product or educating attendees about your services, provide tangible merchandise that allows people to test or experience your offering. This hands-on approach reinforces your aim of promoting your new product and leaves a lasting impression. Traditional brochures are fine, but to stand out, try something creative like handing out branded notepads with QR codes linking to online content. This approach ensures attendees engage with your brand long after the event.
Handout Recommendations:
Key Takeaways
Need expert advice on event merch? Contact us today to speak to our experts, who will provide a free strategy tailored to your goals for a successful event!